Thirty Seconds to Mars

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Thirty Seconds to Mars’ newest album title – This Is War – is more than a just a reference to the band’s personal battles, a commentary on global crises and economic turmoil and homage to their now infamous $30,000,000 lawsuit with Virgin Records. This Is War also represents the result of an 18-month creative battle, fought ferociously, but privately, inside a studio built into the side of a house tucked away in the Hollywood Hills. The result: a triumphant, sonically epic game-changer that builds on the vision laid out in their 2002 self-titled debut and 2005’s multi-platinum A Beautiful Lie.

This Is War is a major leap forward for Thirty Seconds to Mars, one that cements the trio (lead singer and guitarist Jared Leto, drummer Shannon Leto and guitarist Tomo Milicevic) as a world-class arena-crushing rock band. The L.A. Times calls This Is War “combative…sinister…the most confident-sounding thing the band has done.”  Alternative Press echoes the sentiment, giving it four stars and hailing the album as “an artistic triumph for Thirty Seconds To Mars” and Kerrang! Magazine agrees, calling it the band’s “strongest and most accomplished work to date.”

Jared Leto comments: “It took two years, we went to hell and back. At one point, I thought it was going to be the death of us, but it became a transformative experience. It’s not so much an evolution as it is a revolution. It’s a coming of age.”

To guide their journey, Thirty Seconds to Mars enlisted two of the most influential producers in the world: Flood (U2, Nine Inch Nails, Depeche Mode, Smashing Pumpkins) and Steve Lillywhite (U2, The Rolling Stones, Peter Gabriel).

“Flood has a karmic ability to work with bands in these intense transformational periods of their creative lives,” Jared says. “We knew we were ready for something new, something different, something unexpected. Flood was the perfect person to help guide us down this path.”

“Sonically it’s a new beginning, a rebirth,” Tomo says. “And as a songwriter, Jared was relentless. He went to a place that I’d never seen before.”

Flood and Lillywhite gave the band the freedom and confidence to explore different sounds, textures and ideas. “It’s a process that requires truth, honesty and a lot of hard work,” Flood explained, telling the press that the band set out to make a classic album by pushing themselves to a place they all knew wouldn’t be easy to go to. He added, “Those sorts of things I find very rewarding.” It was a process that began with Flood at the helm and concluded with the reigns in Lillywhite’s hands. The duo succeeded in heightening the emotional power of the songs, revealing themes of faith, morality, vindication, freedom and resurrection in recording their most personal and politically charged project to date.

“Flood began this long journey with us and it was an unforgettable experience. He helped us on this quest to find out more of who we really are as a band and as individual musicians,” says Shannon. “Steve helped us finish, which is often the most difficult part of the recording process. We went to war alongside each of them and came out with love
and respect for both.”

In addition to Jared’s searing, no-holds-barred vocals, propulsive and melodious bass, guitar and keyboards, Shannon’s huge and inventive percussion, and Tomo’s searing six-string, This Is War buzzes with dozens of imaginative effects and indomitable layers of vintage synths. Authentic Tibetan monks chant to begin the album on “Escape” and close the album on “L490,” the voice of a French girl narrates “Night of the Hunter,” and the cry of a wild hawk screams to introduce the first single, “Kings and Queens,” which the band wrote in the same house in South Africa where they recorded their smash Modern Rock single “The Kill.” And that hawk scream is no studio trickery. “The hawk lived
above the house,” explains Jared. “We spent hours waiting for him to appear so we could climb up on the roof and record him live.”

But perhaps the most stunning and profound instrument on the album is the euphoric sound of thousands of Thirty Seconds to Mars fans – a more-than-100,000-strong legion infamously dubbed The Echelon – singing in unison throughout the record. Initially a simple recording experiment, “The Summit” took place at Hollywood’s Avalon Club in April 2009 and was comprised of roughly 1,000 Echelon who traveled from around the world to lend their stomps, shouts, screams, claps and hums to the record. An unmistakable success, Buzznet called this 1000-piece human orchestra “field recordings of fandom” and “almost custom-built to play live.”

The success of the initial Summit quickly manifested into eight additional Summits held around the globe, resulting in tens of thousands of participants. Additionally, the band received a Twitter message from a fan in Iran who couldn’t get to any of the Summits, prompting Jared, Shannon and Tomo to open the experiment even broader. Embracing the digital culture that has for years buoyed the band’s global success, Thirty Seconds to Mars introduced the “Digital Summit” in August 2009 and invited anyone with a computer or mobile recording device and an Internet connection to record sounds and vocals and submit them through TwitVid.  As a result, entries poured in from the U.S.,
Australia, Italy, Germany, France, Japan, Mexico, the U.K., Canada and Iran, giving Thirty Seconds to Mars’ biggest supporters around the world an opportunity to be a part of the new album.

“The Summit was an integral part of the making of this record,” Jared says. “It was an interactive recording experiment that succeeded far beyond our hopes and became a defining element to this album. It was an exciting and unique way for us to share the experience with our family around the world.”

“Kings & Queens,” which emerged as This Is War’s first single, has been called “epic rock at its most affecting” by Billboard and inspired a short film called “The Ride,” directed by Thirty Seconds to Mars video director alum, Bartholomew Cubbins (“The Kill,” “From Yesterday”). The film features a critical mass crank mob movement,
founded with forward-thinking and eco-conscious intentions, and celebrates this amazing community of riders on a nighttime journey from downtown L.A. to Santa Monica, a fitting love letter to the city of Los Angeles, an ever-present character in the band’s history and certainly in the making of This is War. Soaring into Alternative Radio’s top 3 barely a month after its impact, “Kings & Queens” has set the pace for the promise of things to come.

This Is War was released by Virgin Records on December 8.

MARS FACTS:

• Thirty Seconds to Mars have sold more than 3.5 million albums worldwide.
• The band was formed by Jared and Shannon Leto and signed in 1998 to Virgin Records.
• Their videos have been viewed more than 100 million times on YouTube.
• The video for A Beautiful Lie’s title track and fourth single took the band 200 miles north of the Arctic Circle.
• “From Yesterday” was the first American music video ever shot in the People’s Republic of China.
• Thirty Seconds to Mars have won numerous awards and accolades, including an MTV Video Music Award, three MTV EMA’s, MTV Latin, Asia and Australia Awards, a Fuse Award, and three Kerrang! Awards.
• Thirty Seconds to Mars now boasts nearly 42 million plays on MySpace and more than one million fans on iLike/Facebook.
• A Beautiful Lie produced two Top 5 Modern Rock singles in “From Yesterday” and “The Kill”
• “The Kill” set a record for the longest-running hit in the history of Modern Rock radio when it remained on the national airplay chart for more than 50 weeks following its No. 3 peak in 2006.
• www.abeautifullie.org was created as a bulletin board for educating the public on environmental issues and instructing on how and where to take action.
• The band have played nearly 500 shows around the globe since the 2005 release of A Beautiful Lie, including festival performances at Lollapalooza in the U.S., Pinkpop in the Netherlands, Download and Give It a Name Festivals in the U.K., Germany’s Rock Am Ring/Rock Im Park and Japan’s Summer Sonic.

  • Sheena

    Congrats on the VMAs ^_^
    Totally deserved it :)

    FINALLY got my hands on the CD of TIW, can stop streaming off YT now :P

  • Alana Bilac

    Congradulations guys, we won in VMA !

    Come to BRAZIL,

    Brazilian echelons are getting crazy!

    We all need you here.

  • Robin

    Saw you in Hartford CT you definitely ROCKED THE HOUSE!!!!!!!!!!! Have always loved your music, but this was the first time i have seen you live..the concert was CRAZY!! Will be going to many more of your shows!! CONGRATS on your win at the VMA's last night, well deserved!!

  • http://157469893.skyrock.com Joe BROOKS

    WAW WAW WAAAAAAAW !!

  • Mel

    You guys were just hre in Hartford CTon 9-9-10 and even though it was a small venue you sold out. AND YOU ROCKED THE HOUSE!!!!! I have been a big fan of yours since your first album.. But this was my first time ever to your concert……. It was an incredible experience….. Please come back to New England we do love your music and Shannon and Tomo with out you there is no band…. The music and the lyrics are just tantalizing…….Thanks for being here and come back

  • xxXkiihXxx

    Perfect music, love, love all their songs, I wanted you guys to come to Brazil again only this done in Belo Horizonte, we love you guys here too, I know it means no geito on my part to ask that to you guys who are in the Tour, but it costs a band to come here, why our city is not very profitable referring to money. So do we, your fans in Belo Horizonte, we can enjoy the delicious pleasure of watching our idols, namely the 30 Seconds To Mars on stage in Belo Horizonte?

  • Matthew

    The music was corny, the show was pretty lame, but my roommate likes it, so whatever. She wanted to get a couple of better pictures so I started moving us up to the front, when some scumbag snatched the $35 (seriously? $35!?!?) T-shirt she had purchased not 10 minutes before right out of her purse. I attempted to speak to the vendor, who remembered her, and he said there's nothing he can do, and to check with security. I spoke with security about it, and they told me I was out of luck, there's nothing they'd be willing to do for me, and they asked me to leave. While on my way out, I let the the main security fellow know exactly what I thought of his establishment and the way they do business, and I was promptly shoved into a door, and then onto the street, right in front of the police, who did nothing. Hell of a night, '30 Seconds to Mars', thanks a lot.

  • Matthew

    I went to a show last night in Providence, RI. The show was not very good. I had never heard any '30 Seconds to Mars' music before last night, and I can tell you I will not be attempting to listen to any more. My roommate was having a pretty bad week, and her friend that was supposed to go, cancelled. So I went with her. The first band I heard was not all that great, not terrible, but not great. Honestly I can't tell if another band even played in between this band from Australia and '30STM'. Then '30 Secs' came out, and wow, Jared Leto is such a rock star, just ask him.

  • Sam Tait

    I so badly need 1 more golden circle ticket for the coca-cola dome in SA on the 19th November. Can’t wait, going to be fantabulously fantastic.

  • shahrzad

    I live in Iran and I want to be more connected with 30 seconds to mars and I’ve heard that jared leto has started an international group but I don’t know much about it so I need a little help.

  • Kim Cruce

    Jared, I cannot wait until I get to actually see your band in Murray, KY on October 4th in person! Requiem for a Dream is one of the best films and one of my favorites. Then, when I finally get a chance to hear all of your band's work, all I can say to you my friend is, you one of the most talented & sexiest beasts on earth!! I sincerely hope you are real human beings and not morphed into douchebags from fame like alot of successful men I have met!!

  • mari*

    yes!!! brazil loves u all!! please come to são paulo!! closer to the edge ia a amazing videoclip!! u have a lot of fans here, i love your music, it´s a powerfull sing! *_*

  • mari*

    sorry.. powerfull song!!

  • Laura

    heya, luvv ur music can't w8 til the 1st december to see u at the nia :D

  • shahrzad

    thanx 30 seconds to mars.you and your songs have changed my life.I was always confused with my life but since I listened to your songs I feel like I know how to live ,so thanks to all of you and the echelon.I wish I could attend any of your concerts,but still i’ll do anything I can for the group and the echelon,so count on me!

  • lau

    hey.. can I ask something?
    I don't know what I feel when I watched the music video of closer to the edge, and read the line says "YES, THIS IS A CULT"

    what's the meaning of that statement?

  • http://www.muse.mu rayen

    thank you so much for your music guys!! I love you!!!!

  • Patrycja

    Can't wait to see you again in Poland!! :D The concert in Cracow was amazing!
    Thank you so much for making such an amazing music : D

  • becca

    i love you.

  • becca

    I LOVE YOU 30 SECONDS TO MARS I HAVE YOUR NEW CD AND IM GETTING YOUR OTHER ONES. im goingg tothe festival in 2011 so look out for me . ill be screaming loudest ;)

  • MannheimForMars

    THIS IS A CULT! WATCH OUR PROMO VIDEO http://www.youtube.com/watch?v=HrLcIk_E-Sc

    30STM FOR MANNHEIM GERMANY!!

    IS THIS A CULT? PLS LEAVE A COMMENT ON YOUTUBE! THX

  • Leticia

    The best band… EVER.
    My 'This is War' is already with me, and I'm getting crazy listening it all the time.

    Echelon Brazil, we.

  • Lora

    If I leave the comment to the blog or video – it means I AM VERY impressed.
    Thank you guys for your hard work.
    I am almost 29 and very busy because of my job, frequent trips, meetings, obligations, etc… BUT this music is always in my mind… from morning to night… TRUE STORY!!
    Such a powerful lyrics, amazing music and Jared's voice… so inspiring!

    Honest to God, it's the best records I've ever heard (and hear it again and again).

    Please, take care of yourself, be proud of your great work and sucess…
    And come to Kiev ASAP!

    30stm, thanks!!!

  • Nero

    you guys must come back to São Paulo (Brazil)

    the people here deserves another BIG show!!

    XD

  • Lina

    you guys are amazingg. i just saw you at the NYS fair in syracuse. it was a great concert and i hope to see you guys again and possibly meet you. your music is a new kind of epic.
    keep it up, i'll be supporting you!
    love you guys =)

    • lora

      you're so lucky!

  • LissaTeka

    I just found about about you guys! I was flipping through tv channels and came across Closer to the Edge on MTV. I told myself to remember your name and when I got home from work I looked you guys up. I was amazed and floored by your music. I haven't heard such music in years. Such talent, and passion and darkness. I love it! I cry every time I hear Hurricane and From Yesterday. Everyone I know knows of you, and I was upset that no one told me about you guys! You have a fan for life… Right now I am listening to 93 Million Miles and I love it!!! Best band ever.. Thank you for the music. <3 ♥♥♥♥♥ Lissa

  • L. Fenner

    BRAZIL LOVES YOU

    PLEASE COME TO BELO HORIZONTE!

  • Elen

    I just adore everything about this band!!!!!!!!!!!!!! I love all songs, they always make my days brighter…

  • beata

    14.12.2010 Warsaw!
    aaaaaaaaaaaaaa cant wait to see You, to hear You, to feel it again!
    love you guys ♥
    ~poland

  • 30SECSTOMARS<3333

    I love you all!! I saw you in Helsinki, Finland, and it was amazing. I still am soooo amazed by you<333 Love you sooo much<3 Please come to Finland again soon<3 ;)

  • robert

    Such a great band, you should come to Roumania. we wanna hear you sing live…have a nice day. :)

  • Gecarc

    HEEEY 30 STM COME TO BRAZIL!!!!!!!

  • Averdi3

    Amazing music, and Jared has a killer voice. You guys have quickly become one of my favorite bands of all time. Praying I get to see your show in providence in Sept. love you guys!

  • 30tmfreak006

    South Africa deserves a concert…

    • Kitsa Argiropoulos

      Congrats you finally got one.Fantastic news.